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Automate gifts and enable conversations

Feedonomics is the #1 Full-Service Product & Data Feed Management Software Platform to help boost sales. With more than 2,500 clients and huge achievements like being a Zeenie Award Winner, they are always finding ways to touch base with their employees. But, creating, kitting, and shipping individual gifts was a hassle for the team. So, they looked for a better way to thank each employee for their valuable contributions.
Bluebird offered a solution for an automated work anniversary campaign where the awarded employee for their first and second year received a digital gift card link where they could choose from the curated list of gift cards. In celebration of their three-year anniversary, Feedonomics wanted a personalized gift with a bit of flair. Inspired by the LA Dodgers, they chose to customize authentic jerseys with their logo embroidered across the chest. Bluebird was able to bring to life what they had in mind, and the result was fascinating. With the help of Bluebird´s Pick Your Item feature, recipients were able to customize their jersey further and select sizes, creating a unique experience to adapt and personalize items to the individual´s needs.
Technology to the rescue.
The automation solved the problem and took the hard work off their hands. Consisting of a connection to their company anniversary calendar, sending out the gifts every day. It allowed for the People Empowerment team not to have to manage on a daily basis and not miss a special day again.
About: Feedonomics helps sellers by automating product listing and order management, as well as optimizing product catalog data to improve search relevance and conversion. We service many of the world's most prolific online retailers and brands, including over 30% of the top 1,000 internet retailers.

"We are a remote-first and culture obsessed organization that realizes our people (we call ourselves "Feedos") are at the core of our success. Our 15 Legacy principles are the common denominator that keeps us grounded and connected as a team.” - Feedonomics
Industry: Data feed management
Company Size: 300+ employees
“In addition to our industry-leading technology, our unique culture defines how we live our values every day.”
– Feedonomics
Creating powerful campaigns.
A heartwarming moment happened with one of these anniversary gifts. The Director of People Empowerment was able to catch up with the employee and learn about some recent hard times and, together, came up with a plan for the employee to take some time off and refresh. Without that touch point, our customer wasn't sure if the door to that conversation would have been opened otherwise. Bluebird helped their company improve their people operations engagement and humanize touchpoints with their employees through thought-provoking campaigns at the click of a button.
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